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A single-page layout that makes navigation difficult.
Despite her unique approach, Dr. Betroune website falls into 3 common pitfall
(CONTEXT)
While facility managers made the purchase, everyday users were a different group entirely—diverse, but with one thing in common: none were air quality experts.
(CONTEXT)
I've conducted user interviews with a range of target users. 3 key pain points came up again and again:
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A branding and aesthetic choice that lacks warmth
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A message that lacks clarity
Dr. Kahina Betroune's website has great potential but lacks key elements that impact user connection
When seeking a professional, what does patient value?
(CONTEXT)
When seeking a professional, what does patient value?
Above all else, patients value expertise and trust. They look for diplomas, positive reviews, and before-and-after photos to confirm a practitioner's credibility and skill.
Secondly, clear communication is essential to patients—they value professional, straightforward, and easy-to-understand content.
How do you bring this vision to life?
(RESULT)
And how can these change drive measurable improvements across the board?
Creating a complete online experience to builds trust and shows off Dr. Betroune's strong skills in aesthetic medicine.
